
Entrepreneur Coaching
For people carrying real responsibility — and real decisions
You don’t need another “you should.”
You need space to think clearly, challenge assumptions, and make informed decisions
you’ll actually have to live with.
Coaching for founders and operators who are growing beyond themselves — focused on decision-making, judgment, people, and responsibility when the stakes are real.
I don’t just coach founders.
I coach people carrying responsibility — often alone — who want to make better decisions as the business grows.
Most are already doing real work. The business runs because they’re involved in everything. But they’ve reached a point where doing it all themselves is starting to blur their thinking.
They’re weighing money, people, risk, and timing — and getting plenty of advice, but not much help sorting what actually applies to their situation.
This is ongoing work: a place to think clearly, pressure-test decisions, and stay aligned as responsibility changes.

Operate with intent.
This work exists to improve decision quality — not to add more advice.
When you’re carrying everything, urgency crowds out judgment. We slow things down just enough to separate signal from noise and choose what actually matters.
Ongoing partnership.
Not a one-off intervention. We work through real decisions as they show up — hiring, delegation, growth, boundaries.
Think of it as a standing thinking partner: someone who understands people, pressure, and consequences — and helps you see around corners.
Fewer costly mistakes. Better leverage.
The ROI is practical: fewer reactive decisions, clearer roles before you hire, and more time spent on the work only you can do.
One avoided mistake often pays for the work.
What working together looks like
This isn’t business consulting, and it isn’t therapy.
It’s a working relationship built around thinking clearly, challenging assumptions, and making decisions you can stand behind.
- clarifying what only you can do — and what you can stop carrying
- pressure-testing hiring and delegation before commitments are made
- sorting signal from noise when everything feels urgent
- preparing for real conversations before they happen
- revisiting and adjusting as the business changes
There’s no fixed curriculum. The work responds to what’s actually happening.
I’ve spent my career inside service businesses and real teams — not observing from the outside.
I’ve managed people, dealt with conflict, watched capable operators get stretched thin, and seen how unclear decisions create avoidable pressure.
I’m not here to tell you what you should do. I help you see what’s actually happening, clarify what you want, and decide what to do next — with restraint and confidence.
“John listens carefully and doesn’t rush to advice. His questions helped me connect what matters to me with real decisions about my work, and see options I hadn’t been able to articulate on my own.”
Questions we work through with entrepreneurs
Slow down enough to decide well.
When you’re carrying the business, speed can look like progress — even when it isn’t.
This work creates space to sort competing priorities, challenge assumptions, and choose a next step you can stand behind.