COACHING SERVICE

Entrepreneur Coaching

For people carrying real responsibility — and real decisions

You don’t need another “you should.”
You need space to think clearly, challenge assumptions, and make informed decisions you’ll actually have to live with.

Coaching for founders and operators who are growing beyond themselves — focused on decision-making, judgment, people, and responsibility when the stakes are real.

I don’t just coach founders.

I coach people carrying responsibility — often alone — who want to make better decisions as the business grows.

Most are already doing real work. The business runs because they’re involved in everything. But they’ve reached a point where doing it all themselves is starting to blur their thinking.

They’re weighing money, people, risk, and timing — and getting plenty of advice, but not much help sorting what actually applies to their situation.

This is ongoing work: a place to think clearly, pressure-test decisions, and stay aligned as responsibility changes.

THE QUESTION WE START WITH
What decisions are you carrying alone — and which assumptions are shaping them?
PURPOSE

Operate with intent.

This work exists to improve decision quality — not to add more advice.

When you’re carrying everything, urgency crowds out judgment. We slow things down just enough to separate signal from noise and choose what actually matters.

SYSTEM

Ongoing partnership.

Not a one-off intervention. We work through real decisions as they show up — hiring, delegation, growth, boundaries.

Think of it as a standing thinking partner: someone who understands people, pressure, and consequences — and helps you see around corners.

RETURN

Fewer costly mistakes. Better leverage.

The ROI is practical: fewer reactive decisions, clearer roles before you hire, and more time spent on the work only you can do.

One avoided mistake often pays for the work.

No sales pitch — we’ll map what “better leverage” means in your situation.

What working together looks like

HOW WE WORK

This isn’t business consulting, and it isn’t therapy.

It’s a working relationship built around thinking clearly, challenging assumptions, and making decisions you can stand behind.

  • clarifying what only you can do — and what you can stop carrying
  • pressure-testing hiring and delegation before commitments are made
  • sorting signal from noise when everything feels urgent
  • preparing for real conversations before they happen
  • revisiting and adjusting as the business changes

There’s no fixed curriculum. The work responds to what’s actually happening.

WHY WORK WITH ME

I’ve spent my career inside service businesses and real teams — not observing from the outside.

I’ve managed people, dealt with conflict, watched capable operators get stretched thin, and seen how unclear decisions create avoidable pressure.

I’m not here to tell you what you should do. I help you see what’s actually happening, clarify what you want, and decide what to do next — with restraint and confidence.

No pitch — just a conversation about what you’re carrying and whether this support makes sense.
“John listens carefully and doesn’t rush to advice. His questions helped me connect what matters to me with real decisions about my work, and see options I hadn’t been able to articulate on my own.”
— Janel C.

Questions we work through with entrepreneurs

Operations
What’s the smallest change that unblocks the most work — and how do we measure it without adding overhead?
Hiring
What does “great” actually look like for this role — and how do we interview for that instead of charisma?
Decisions
Given cash and capacity, which trade-off wins this quarter — and what do we deliberately ignore?
Leadership
How do I lead as myself (values, boundaries) when demand spikes — or dips?
Book a 20-minute intro call
No pitch — just a quick conversation about what you’re carrying.
ENTREPRENEUR COACHING

Slow down enough to decide well.

When you’re carrying the business, speed can look like progress — even when it isn’t.

This work creates space to sort competing priorities, challenge assumptions, and choose a next step you can stand behind.

Career Coaching with John astronaut icon

Interested? Contact me for a 20 Minute Intro Call

No pressure. No obligation. Just a chance to talk things through and get clear.