From Setback to Story: Finding Your Voice Again with Laura Barbante - COMING NOV 14
Episode Fourteen - From Setback to Story: Finding Your Voice Again with Laura Barbante
Listen on Spotify | Youtube Music | Apple | Patreon
What happens when the story you’ve been telling yourself about your career no longer fits?
In this episode, John speaks with Laura Barbante, a marketing professional in Australia whose career path took her from government work to unemployment—and back again with a renewed sense of purpose. Together, they explore what it means to rebuild a professional identity, create authentic personal-brand content, and navigate an industry being transformed by AI.
John opens with a reflection on Taylor Swift—how she turned imperfection into identity and made vulnerability her brand. Later, he shares a story about a client struggling to see the link between the job she wants and the one she feels she has to take, and why the only way to build a brand is to simply start.
Because sometimes, suffering is okay—so long as you’re the one steering the ship.
In this episode:
- Turning career setbacks into storylines worth telling
- Finding meaning (and marketing value) in imperfection
- How AI is reshaping the marketing world—and how to adapt
- Building your personal brand when you’re not sure where to start
- Why progress begins with giving yourself permission to begin
Music Credits:
Intro:
Afro Beat Pop by HitsLab from Pixabay
Intermission:
Balance 2023 by Vernon Maytone and Brotheration Records from Pixabay – More from Brotheration Reggae
Lo-Fi Midnight Hip Hop by Grand Project from Pixabay
Outro:
We Dub a long way – Instrumental by Brotheration Records from Pixabay